TIPS FOR A SUCCESSFUL PRESS KIT
What is a press kit you ask, and why do I need to have one? A press kit or promo pack is something to send out to labels, radio stations, newspapers, and anyone else who can help you with your music career. The kit generally includes information about your band and music and a CD, and should all contain a few basic items.
First off, you want a folder or container of some sort. It is key to make the folder look professional and eye catching. This is the first impression the receiver will get of you and it may be the deciding factor for the person to find out more or toss the pack into the garbage. At the very least, use a good quality folder with pockets and have a band photo pasted to the front. If time, money, and talent allow, be more creative; don’t use just a plain folder, but find or make something more unique.
Upon opening the package, the reader should first come upon a cover letter. This is just a simple letter, addressed to the individual (of whom you should have a name for), which tells the purpose of your sending the kit. Keep it short and to the point, three paragraphs is a good length. Always end with some sort of call to action (e.g. “Contact me if you’d like to work on scheduling a story for your paper.”)
The bio is probably the most
important aspect of your press kit. The biography tells about your band
and your music. Find a writer, whether it be yourself, a friend, or
professional, with an interesting writing style. It should keep the
readers attention and highlight the important aspects of your band.
The bio should give a rundown of the history of the band, any fun or
interesting facts about the artists, and should focus on the band’s
current album or accomplishments. Make sure to include a description
of the music and make your music sound groundbreaking and new (but without
A fact sheet or a one sheet
is one page filled with bullet points and easy-to-read information.
This is used a lot for interviewers and DJs who just want a quick outline
about the band to say something intelligent on the fly. Include labeled
categories such as band name, genre, name of album, release date, hometown,
members and instruments in the band. For labels and record stores, it
might be good to add a barcode number and the number of albums sold
to date. Also include a quick music description and a quick artist description
(something brief and interesting).
And of course, don’t
forget to include a good sounding CD of your most recent album or demo
that you’re promoting. The better and more finished it sounds,
the better chance you have of getting a positive response from it. And
again, the better and more finished the CD looks, the better chance
of it being heard. Even if you just send a demo, try to create some
sort of artwork to make it look like you care about your music.
After getting everything written, printed, and neatly pieced together, take the time to send it to the right people. Verify addresses and names of who you’re sending the packs to and then follow up after sending it to make sure the person received your package.
Now that you’ve had
a primer on press kit basics, take the time to create your own press
kit. There are plenty of books out there that will give you more information
on press kits and promoting your music. Go out and learn more, take
initiative and be successful!
|To contact Apocalypse Cow Recording - email@example.com - 630-897-9023|